“Artsy extended our outreach to a wider audience and frankly makes it easier for that audience to interact with galleries.”
— Hakki Serhat Cacekli, Senior Director, Jessica Silverman
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In today’s art market, digital strategy isn’t optional—it’s essential. Behind the Growth: Partner Success Stories brings together three gallery leaders who’ve each embraced the digital shift to sell art online and reach new collectors through Artsy.
From managing estates to curating contemporary programs, Kara Spellman of Hollis Taggart, Hakki Serhat Cacekli of Jessica Silverman, and Jay Wingate of Luis De Jesus Los Angeles share how they’ve adapted their galleries’ approaches to thrive in an evolving market.
Spellman, who has managed Hollis Taggart’s Artsy presence since 2013, offers insight into how legacy programs—like the gallery’s focus on Post-war and Abstract Expressionist women artists—can find new audiences online.
Cacekli, a Senior Director at Jessica Silverman, discusses how digital tools help maintain international collector relationships and amplify artists’ visibility worldwide.
And Wingate, a Partner and Senior Sales Director at Luis De Jesus Los Angeles, reveals how proactive online engagement has helped the gallery expand its reach and drive global sales since joining Artsy in 2014.
Whether you’re new to online sales or looking to refine your digital strategy, this conversation offers actionable insights from galleries that are redefining what it means to connect with collectors in today’s art world.
Key Takeaways
Proven strategies for selling art online and cultivating serious collectors.
How to use digital tools to amplify your artists’ visibility.
The evolving role of gallery directors in a hybrid art market.
Insights into balancing tradition and innovation in gallery sales.
