Listen to Artsy’s VP of Content and Brand, Marina Cashdan, moderate a conversation on content strategy for galleries, featuring Alison McDonald, Director of Publications at Gagosian; Neil Wenman, Partner and Director of Brand at Hauser & Wirth; and Alex Gilbert, Associate Director at Friedman Benda.
| 0:06 | Introduction |
| 4:49 | Defining digital storytelling |
| 11:00 | The role content plays in gallery programming |
| 20:30 | Channels used to distribute content (e.g.; email, Artsy) |
| 31:47 | Creating authentic content that contributes to revenue |
| 43:40 | Advice for smaller galleries |
| 49:00 | Audience questions |
