Listen to Artsy’s VP of Content and Brand, Marina Cashdan, moderate a conversation on content strategy for galleries, featuring Alison McDonald, Director of Publications at Gagosian; Neil Wenman, Partner and Director of Brand at Hauser & Wirth; and Alex Gilbert, Associate Director at Friedman Benda.
|4:49||Defining digital storytelling|
|11:00||The role content plays in gallery programming|
|20:30||Channels used to distribute content (e.g.; email, Artsy)|
|31:47||Creating authentic content that contributes to revenue|
|43:40||Advice for smaller galleries|