Webinar: Galleries discuss how innovation online is key to their success

Webinar: Galleries discuss how innovation online is key to their success

How do galleries innovate and cope with change? Watch the live webinar recording for a roundtable discussion on innovation online.

What you’ll learn:

  • How galleries are adapting their business practices to adjust to the changing market
  • Strategies to bring your artists, artworks, and gallery program online
  • Best practices for communication with collectors digitally

About the panelists

Joe Kennedy, Co-Founder and Director of Unit London

Joe Kennedy founded Unit London in 2013 with fellow co-founder Jonny Burt. Unit London has held several spaces across London, moving from pop-up spaces in Chiswick, Covent Garden and Soho, before the launch of the gallery’s flagship 6,000 ft space in the heart of Mayfair in 2018. Unit London welcomes tens of thousands of visitors to its space each year and has an estimated digital reach of over 12 million worldwide. Most recently Joe and Jonny were appointed Chairmen of MTV RE:DEFINE, one of America’s most prominent and high-profile philanthropic art auctions. They were also named as one of Forbes’ 30 under 30 entrepreneurs for their contributions to the global art & culture industries.


Brian Balfour-Oatts, Founder and Director of Archeus/Post-Modern

Brian Balfour-Oatts is a British art dealer, collector, and writer. He founded Archeus Fine Art (now Archeus Post-Modern) in 1991 in London. Initially, the gallery focused largely on German Expressionism, but in 2000 embarked on a program of Modern British and international contemporary art. He currently handles significant secondary market works by Bridget Riley, Sam Francis, Lucian Freud, David Hockney, Ed Ruscha, and Pierre Soulages.


Yaeri Song, Gallery Liaison at Artsy

Yaeri Song is a Gallery Liaison at Artsy who brings rich experience in digital marketing and content strategy to galleries. She has a digital agency background creating local marketing campaigns for small businesses as well as global initiatives for brands like Samsung, LG, Adidas and BMW. She is passionate about helping galleries align their digital efforts to increase their online brand exposure.

Watch the conversation