The Collector Buying Journey, Explained

The Collector Buying Journey, Explained
The Collector Buying Journey, Explained

The Collector Buying Journey, Explained

 

Each time a collector buys an artwork, they follow the same journey—beginning with the initial drive to acquire something new and ending with the work in their collection. But what exactly happens in between? And what can galleries do to encourage collectors as they move through the process?

In this newly updated guide, we’ll help you better understand the collector’s path to purchase through five key stages, with tips for engaging and supporting them along the way.

Peter Halley, Popism, 1998. Courtesy of Sandra Gering Inc.