2019 Artsy Gallery Insights

The State of Digital Marketing and Sales

Galleries offering art for sale online

Understand the digital marketplace

Almost 90% of galleries said they offered art for sale online in 2018. Of those that didn’t offer art for sale online, over 55% are very likely to invest in selling art online in 2019. Across all regions, among different gallery sizes, and regardless of average collector age, galleries agree that selling art online will be important to their success in 2019.

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strategy for selling art online

Find confidence online

While galleries know that selling art online will be important to their success in 2019, few galleries feel confident about their online digital strategy. Galleries will need to focus on how they can integrate digital marketing strategies into their approach to selling art online to start to see the same success that many early adopting galleries have seen.

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Gallery employee size

Explore tailored recommendations

Translating market trends into real-world tactics is a challenge for any business. This report examines data relative to gallery size in order to identify patterns and behaviors for overall success and make tailored strategy recommendations. Find out what your gallery can do now to help navigate the art market’s shifting landscape in 2019.

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Read the full report

Find out what your gallery can do now to be ready for the coming year by downloading Artsy’s annual research market report, “2019 Artsy Gallery Insights: The State of Digital Marketing and Sales.”