In just a few years, Escat Gallery has grown from an online-only project into a dynamic gallery with two spaces in Barcelona, an experimental site in Menorca, and a global collector base. Founder Pau Escat built the gallery around a clear curatorial vision and a deep connection to the creative process—prioritizing thoughtful growth over chasing trends.

As an Artsy partner, Pau has embraced every best practice—from maintaining an updated gallery profile to cross-channel promotion—using a suite of digital tools to drive visibility, connect with international collectors, and extend his gallery’s identity online. We reached out to Pau to learn how a strategic, hands-on approach to Artsy has helped Escat Gallery grow without compromising its vision.

Q: What initially drew you to Artsy, and how has your approach evolved since joining the platform?

What drew me in from the beginning was Artsy’s ability to frame contemporary art within a thoughtful, global context—connecting galleries, artists, and collectors through a curatorial lens. It wasn’t just about visibility, but about belonging to a network where quality, depth, and long-term vision matter.

Over time, we’ve used the platform not just to present artworks, but to craft a consistent narrative that reflects who we are as a gallery: careful editing, meaningful storytelling, and a direct connection between an artist’s practice and an aligned audience.

Q: How has Artsy supported your transition from an online-only model to opening a physical space in Barcelona?

Artsy helped us gain international visibility and credibility even before opening our doors. When we launched our gallery in central Barcelona, many of our first collectors had already discovered us through the platform. It became a natural bridge between our digital community and our physical program, allowing us to grow with both local depth and international reach.

“Artsy helped us gain international visibility and credibility even before opening our doors.”

Opening of Rose Madone’s solo exhibition "Le chemin de l’âme" (2025), at Escat Gallery Barcelona. Photo by Yamila Miglioranza. Courtesy of Escat Gallery.

Q: Your gallery has grown extremely quickly in a short period of time. What strategies have been most effective for driving online traffic and generating sales?

We’ve focused on building a strong curatorial identity and maintaining coherence across everything we do. Instead of chasing trends, we’ve committed to a specific vision—clear, honest, and selective. That consistency, combined with professional and responsive communication, has helped build trust and attract the right audience.

Q: How do you manage your Artsy presence day to day? Is it handled by a specific team member, or do you all contribute?

I oversee our Artsy presence personally. For me, it’s a core part of our strategy, and I want what we show on the platform to be directly aligned with our physical program, our visual language, and our positioning. I collaborate with my team on technical updates, but I define the approach and the narrative.

Screenshot of Escat Gallery's profile page on Artsy.

Q: What tools or features on Artsy have been the most impactful in helping you build relationships with collectors?

Artsy Conversations and the Analytics tools have been particularly helpful. They allow us to understand collector behavior and identify what generates genuine interest. That kind of insight is essential to initiating real, lasting conversations that go beyond individual sales.

The Conversations page in CMS is where collector interest turns into opportunity. This is a product example; collector information shown is for illustrative purposes only. Learn more here.

Q: You regularly include links to your Artsy profile on your website, in your Instagram bio, and in promotions for your shows. How does cross-promotion fit into your overall strategy for driving visibility and engagement with your program?

We don’t see Artsy as a separate platform—it’s fully integrated into our curatorial structure. Everything we do, from exhibitions to editorial content, is interconnected. Including Artsy in our communication channels reinforces our message, builds trust, and extends our reach to a wider but still targeted audience.

Q: What types of collectors have you connected with through Artsy, and how have those relationships developed over time?

Mostly international collectors, especially from the U.S., but also from Europe and Asia. Many are deeply engaged with contemporary art, and often the first contact leads to an ongoing relationship. Over time, we’ve built strong connections based on transparency, dialogue, and a shared appreciation for the artists’ work.

Installation view of Jonathan Freemantle’s exhibition "In Search of the Miraculous" (2025), at Escat Gallery Barcelona. Photo by Yamila Miglioranza. Courtesy of Escat Gallery.

“Over time, we’ve built strong connections based on transparency, dialogue, and a shared appreciation for the artists’ work.”

Q: What advice would you give to other galleries looking to get the most out of Artsy?

Use it as an extension of your gallery’s identity, not just as a visibility tool. Be intentional with your selection, your language, and your tone. And above all, stay involved—your voice and presence are what make it meaningful.

Q: Looking ahead, how do you see Artsy continuing to support your growth—either in the physical space or online?

Artsy remains essential to our international reach as we continue to develop the gallery from Barcelona and beyond. It allows us to present our program with clarity, foster trust globally, and connect with collectors who share our sensibility. 

As we expand through new spaces, collaborations, and formats, Artsy serves as a core structure linking these elements—whether it’s our main gallery in the city center, our experimental space in Menorca, or international projects. It helps us maintain a unified, evolving identity across all contexts.

Interior view of Gabriela Meunie’s studio and residence in Mahón, Menorca. Artworks by Gabriela Meunie from the exhibition, "Let It Bleed" (2023). Photo by Daniel Schaefer. Courtesy of Escat Gallery and the artist.

Q: What’s next for Escat Gallery? Are there any upcoming shows or initiatives you’d like to share?

This fall, we’re opening a second space in the Sarrià district of Barcelona—an area with a more residential atmosphere. This new venue will allow us to expand our programming and offer more artists in our roster the opportunity to present their work. It’s a complementary space to our main gallery in Trafalgar, creating new ways to engage with collectors and the public. 

In parallel, we’ve been developing a private experimental space in Mahón, Menorca, for the past two years. It serves as a context for artistic reflection and production, with invited guests and occasional presentations in a more intimate format. We’re also preparing an international collaboration, which will open up new dialogues between distinct but connected artistic contexts. 

All of this is part of our broader goal: to grow with intention, stay close to the artists we believe in, and engage with a conscious, committed collecting community.

"Marea Viva" (2025) by Montserrat Aranega at Escat Gallery Barcelona. Photo by Yamila Miglioranza. Courtesy of Escat Gallery.