Watch Artsy’s VP of Content and Brand, Marina Cashdan, moderate a conversation on content strategy for galleries, featuring Alison McDonald, Director of Publications at Gagosian; Neil Wenman, Partner and Director of Brand at Hauser & Wirth; and Alex Gilbert, Associate Director at Friedman Benda.
What you’ll learn:
- How to create content that’s authentic to your gallery and contributes revenue
- A discussion of the most effective channels for distributing content
- Advice for smaller galleries on crafting meaningful stories with limited resources