Artsy Conversation: Get to Know the Next Generation of Art Collectors

Artsy Conversation: Get to Know the Next Generation of Art Collectors
Artsy Conversation: Get to Know the Next Generation of Art Collectors

August 4, 2021

Artsy Conversation Highlights

Hear Artsy’s Chief Marketing Officer, Everette Taylor, and Chief Revenue Officer, Dustyn Kim, share key takeaways and insights from Artsy’s latest report, “Art Collecting 2021.” 

Watch the highlights below.

 

Highlights

Next Generation Collectors / Mobile Discovery & Purchasing / Mobile Optimization / Visible Pricing / Emerging Artists

Next Generation Collectors

New collectors—whom we call “Next-Gen Collectors”—are essential to help any art business grow. However, they have different expectations and behaviors than traditional collectors.

The Rise of Mobile-First Discovery and Collecting

Next-Gen Collectors prefer to browse and buy artworks on their phones, rather than their computers.

Expectations around Mobile-Optimization and E-Commerce

Next-Gen Collectors desire seamless transactions using credit cards and purchasing options that allow them to buy works on the spot.

Visible Pricing

Today’s collectors expect visible prices on artworks—71% believe a lack of visible pricing is a hindrance to buying art online.

Next-Gen Support for Emerging Artists

The artists who saw the greatest leaps in demand on Artsy in 2020 were emerging artists of racially diverse backgrounds.

Opportunities and Challenges for Galleries in 2021

 Learn what hundreds of today’s collectors think about the future of art collecting.

Read the Full Report
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