Galerie Loft first opened its doors in 1985, and in 33 years much has changed. Director Jean-François Roudillon launched a new website and cultivated a strong social media presence, but he also continued seeking additional ways to adapt his gallery to meet the evolving needs of its collectors.

How did Galerie Loft embrace digital tactics to modernize its business without forgoing its foundational values, and what role did Artsy play along the way? Download the case study to learn more.

Exterior view of Galerie Loft, Paris. Courtesy of Galerie Loft.